We buy customers. Everything else is a means to that.
Performance marketing for ecommerce, SaaS, finance, gaming, iGaming and B2B. Hong Kong-registered, working across markets. Paid on results we can evidence.
Inform Reach is a performance marketing agency. We plan, buy and measure paid media across search, shopping, paid social and affiliate, and we manage it against your margin rather than against the numbers the advertising platforms report to themselves.
Most agencies you have spoken with this quarter will have shown you a slide with a large multiple on it. We will show you our working instead: what we would measure, what we would change first, and what would have to be true for it to be worth your money.
- Annual media spend under management
- 24M
- Blended return on ad spend
- 4.2x
- Ecommerce accounts, trailing twelve months
- Average client tenure
- 31 months
Services
Six services
Bought separately or run together. Most engagements start with one and widen once the measurement is trustworthy.
PPC Advertising
Google and Microsoft Ads run against contribution margin, not platform-reported conversions. We fix what your bidding optimises towards before touching budgets.Affiliate Marketing
Partner programme management on Awin, Impact, Partnerize and direct deals. We find which partners create demand and which intercept it, then pay accordingly.Performance Marketing
Multi-channel paid media planned and measured as one budget. Platform numbers reconciled against real revenue, with incrementality testing to settle credit.Customer Acquisition
New-customer acquisition planned around cohort payback and contribution margin. We work out what a customer is worth before deciding what to pay for one.Lead Generation
Lead generation measured at the sales-accepted and opportunity stage. CRM outcomes fed back into bidding, so platforms chase leads your sales team wants.Campaign Management
End-to-end campaign management on an agreed review cadence. Planning, pacing, creative rotation and reporting run as an operating rhythm, not as a launch event.
Process
How we work
Audit
Accounts, tracking, conversion data, unit economics. You get a written assessment and a prioritised list of what is wrong, whether or not you go on to work with us.
Fix the measurement
Conversion signal, offline imports, deduplication, server-side tagging. Nothing else is reliable until this is done, so it happens before optimisation rather than alongside it.
Set affordable targets
Payback tolerance and contribution margin translated into channel-level bid targets. Agreed with you and with your finance team before any budget moves.
Run the rhythm
Reviews, decisions and re-forecasts on a cadence agreed with you. Scheduled incrementality tests. Reporting that says what we changed and why.
Compliance
Regulated verticals, handled properly.
- Claims, and the evidence behind them
- Advertising codes work on much the same principle wherever you sell: you hold documentary evidence for an objective claim before you publish it, not after somebody challenges it. We apply that to our own site first. Every performance figure here sits behind a build gate that holds it back until the evidence is on file — which is why some of them still read as placeholders rather than as numbers.
- Gambling: affiliate work only
- Affiliate marketing for gambling operators sits under the operator’s own licence conditions and under the advertising code of wherever the campaign runs, and the operator stays accountable for what its affiliates publish. We work to that: sweeps of affiliate creative on an agreed cadence covering bonus term display, age-gating, safer gambling signposting and the sub-affiliate tail, with a documented takedown route. We do not run paid search or paid social for gambling operators, and we take no work that requires a gambling licence.
Frequently asked
We already run Performance Max. Will you keep it?
Usually yes, but not in its current shape. Performance Max works when it is fenced — brand exclusions applied, feed segmented, asset groups split by margin band rather than by product category. Left open, it absorbs branded and remarketing traffic and reports it as prospecting. We keep the campaign type and take back the controls.
Our affiliate channel already shows a strong return. Why change anything?
Because the reported return and the incremental return are different numbers, and only one of them is money. A programme dominated by cashback and voucher partners will show an excellent last-click ROI while contributing much less new revenue than it appears to. The test costs a few weeks and settles it either way.
Is this just marketing mix modelling?
No. Full MMM needs years of data, meaningful spend variance and a specialist team, and most mid-market advertisers cannot support it honestly. We use the parts that work at this scale — geo testing, holdouts, blended efficiency tracking — and we say so rather than selling a model that the data cannot carry.
We do not have clean lifetime value data. Can you still do this?
Yes, and most clients do not have it at the start. We begin with a payback window you can observe — often first 90 or 180 days — rather than a modelled lifetime value that nobody believes. Short observed windows are less impressive and considerably more useful.
Our CRM is messy. Does this still work?
It works to the extent that the CRM records outcomes at all. If opportunities are logged inconsistently, the first phase is fixing the minimum viable data — a reliable stage field and a reliable source field. We can work with imperfect data. We cannot work with absent data, and we will tell you which one you have.
Start with the audit.
It has a defined scope and a defined deliverable, and it is deliberately separable from anything that follows. If the audit says your current setup is fine, that is a legitimate outcome and we will say so.